Saturday, February 6, 2016

Mahindra BLAZO: The Game Changer (Auto Expo, 2016)

Mahindra BLAZO: The Game Changer (Auto Expo, 2016)

A game changer is who has the power and ability to 'Preempt' the competition and act 'Swiftly'. The home-grown auto giant Mahindra & Mahindra by unveiling its new range of medium and heavy commercial vehicles named 'BLAZO' has cemented the above mentioned statement.

Being part of the unveiling of BLAZO at the Auto Expo, 2016, Greater Noida was exhilarating. Stall no 10 was buzzing with excitement. Guests, Auto enthusiasts, bloggers and the Media both electronic and Print personnel were armed with their questions and equipments to capture the much awaited talk of the town Mahindra BLAZO in all its glory hidden behind the huge curtains.


The brightly decorated dais was ready we were waiting and amidst thunderous applause the Chairman M&M Anand Mahindra; Nalin Mehta,  MD and CEO, M&M Trucks and BUs Division; Pawan Goenka, President of Automotive and Farm Equipment Sectors of Mahindra; and Rajan Wadhera, President Truck & Powertrain Division, Head Mahindra Research Valley; graced the occasion. Nalin Mehta introduced his colleagues and also shared the it was a proud moment for the company and as well as the Auto industry to get introduced to India's first smart truck -"The New Mahindra BLAZO". Nalin Mehta said: "We have developed the new range over the last two-and-a-half years with significant investments. We guarantee that if the customer is not happy with the fuel efficiency, we will take the vehicle back. This itself is a testament of our confidence in the new range and it truly will be a game-changer. It's a guarantee that's never been given before". He requested Anand Mahindra to share his joy on introducing ' BLAZO' to the Auto Sector.

The inaugural Session


In his inaugural speech Anand Mahindra thanked and appreciated his team in coming up with one of the most fuel efficient smart truck and said that M&M's priority had always been the convenience of its customers. Mahindra BLAZO comes at a time when the industry demands a fresh change and a product that truly answers their needs. Whether its customized features, FE, smart truck, better mileage, lower TCO, less maintenance or anything else; the answer today is BLAZO. And he repeatedly and emphatically added in his signature style that "We have a Right to Win".

Following Anand Mahindra, Pawan K Goenka and Rajan Wadhera shared their experience and views on BLAZO. They added that market is not aggressive but the players are and hence would say that the time for introducing a game changer like BLAZO is mature and it is ripe. And that they see a significant change in what their customers need and hence created BLAZO. They also said that they are happy and proud to continue the initiatives to transform Indian transport inside out.
The unveiling of Mahindra BLAZO

What followed was amazingly incredible! The curtain went up and with bright dazzling fireworks  the 'Game Changer' - The Mahindra BLAZO emerged from the background with deafening thunderous applause and cheers from the Auto Enthusiasts, Guests, Media and the Bloggers. Under the flashing camera lights of the media and its fans BLAZO looked confident and proud of the attention it was getting.
Mahindra BLAZO TVC Starring Ajy Devgn


M & M has repeatedly and consistently taken great leaps to get rid of the limiting beliefs that this type of manufacturing and sales based on Demand Creation Approach can’t happen – not in my territory, with my customers, or with my company’s product and services. They have proved that once those limiting beliefs are removed, which is not an easy task, the process of moving from a so-called automaker (who ends up competing on prices) to a “Resource” your customers and prospects genuinely helps build value. Once the customers understand and believes your main goal is to help and not to sell, they will give you the keys to their business to allow you to help them. Armed with Mahindra BLAZO, it is strongly and confidently looking forward to gain more market share in the segment which is dominated by Tata Motors and Ashok Leyland.

Q & A with the Bloggers and Media Personnel
Powered with FuelSmart technology developed by Mahindra to provide businesses a competitive winning edge, the FuelSmart switches let the customer choose between superior mileage and unmatched power as and when the business demands. The BLAZO by this technology provides drivers with options between turbo, heavy and light modes. Each mode squeezes the maximum efficiency from the mPower FuelSmart engine and gives unbeatable mileage.

By locating a pre-existing need and filling it through such smart technologies M & M has made a statement that they are truly a customer-centric driven organisation that understand the needs that a customer hasn't yet realized. It showcases a wide range of customer convenience features like 4-vent AC System, Music System, FuelSmart Switch, 6-Speed Gear Shift, 9-Speed Gear shift, Tilt & Telescopic Steering, Comfortable Sleeper Berths, Factory-fitted Fans, Anti-lock Braking System, Driver Information System, Comfortable 3-way Adjustable Seats and service guarantees like on road breakdown technical service within guaranteed 48hrs and if not, ready to pay penalty of Rs. 1000/- a day in case the truck doesn't come back post-servicing within the stipulated time. Fully loaded with innovative and modern features in BLAZO, the company is proud to convey that they are the only one around who really understands the need.

The new range of medium and heavy commercial vehicle is being manufactured at the new green field plant at Chakan. The plant, which spans over 700 acres, has been set up with an investment of over Rs. 4,000 Crore and is producing other Mahindra products as well. This helps Mahindra group to leverage the benefits of synergies of an integrated manufacturing facility.

To ensure a happy delightful customer experience they have also setup a 24 x 7 call centre with staff speaking multi languages. The most important feature of this call centre is that unlike others who have call center trainees, these call centers will be backed by a team of engineers who will address the queries directly to resolve the issues by providing live guidance and thus ensure a better post-product service. The company offers 5 Years or 5 Lac Km transferable Warranty, which is an industry first and a cost effective AMC.


My highest experiential moment in the Auto Expo with BLAZO was to get an opportunity to be behind the wheels of BLAZO. I thank BlogAdda for giving m this wonderful opportunity to be part of Auto Expo2016 and moreover to share the joy M&M of launching BLAZO.   In short, BLAZO is uniquely and indigenously Indian and is  vouched as the most compatible reliable companion for Indian roads and Indian transport. By its recent range of products M & M has once again maintained its 'Make in India' stance. M & M says -  'Consider the critical results your clients are striving for, identify the problems they have not identified yet or don’t understand, which are preventing them from achieving those results or holding them back from even better results' - this will win the customers on your side. It seems that it has preempt the competition this time boldly with the dazzling, colorful, and smart monster ' BLAZO ' on the Indian roads.
Watch My Mahindra BLAZO Experience